The Relationship between Destination Personality and Behavioral Intentions of International Tourists (Case Study: Iran)

Mehrnaz Alizadeh; roozbeh mirzaei; Philip Pearce

Volume 15, Issue 49 , May 2020, , Pages 95-124

https://doi.org/10.22054/tms.2020.11047

Abstract
  lthough much research has been done on destination branding, the study of destination personality remains limited. The purpose of this study is to investigate the destination personality of Iran and to examine the relationship between destination personality and behavioral intentions of international ...  Read More